2025 Seoul Cafe Show Review
Our HIFLUX team participated in this year’s Seoul Cafe Show as the official paper-cup sponsor for the Korea Brewers Cup Championship. The product we introduced was “The Clean Cup”, an eco-friendly cup completely free from the smell of paper.
In specialty-coffee shops or event venues, drinking coffee from an ordinary paper cup often distorts the true flavor and aroma due to the paper odor and fine pulp fibers. Our Clean Cup was created to solve exactly that problem — and it does so perfectly.
The most overwhelming feeling we came away with from this year’s Cafe Show was, above all, gratitude.
As a small specialty-coffee-tool company, HIFLUX does not have a large team. During the event period, our CEO served as a judge for the Korea Brewers Cup Championship, which meant only our Sales Manager could remain active outside the competition hall.
Yet, despite our limited presence, we believe HIFLUX achieved something truly valuable at this show. Many people who had never heard of us now know who we are. And that was only possible because of the many people — in their own ways and places — who used and promoted our products voluntarily.
At the KBrC Event Bar booth, volunteers introduced The Clean Cup as if it were their own creation. In fact, they were even more passionate in explaining its strengths than we were. What amazed us most was that these individuals were not employees, but volunteers — people who received no financial reward, yet shared our story with genuine warmth and enthusiasm. Such acts of goodwill are rare and deeply meaningful.
We also discovered that several well-known companies were using our HIFLUX High Fast Filters during the show — even though we had never asked them to. Simply seeing our products being used publicly in such respected contexts filled our team with immense gratitude.
Although we are still a small company creating small innovations, we can feel that these efforts are steadily growing through the collective energy of so many people within the coffee community. We may not be famous yet, but any recognition we’ve received so far doesn’t belong to us alone — it belongs to all the specialty-coffee lovers around the world who have supported us.